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Steady growth,
now possible.

Fractional CMO services for growing businesses so you:

✔Simplify your marketing

✔ Scale with a clear strategy

✔ Get results you can measure

I want more from my marketing
And now for the intros, bring out the bourbon!

Hi, I'm Hannah Lipschutz

When I’m not researching weird and wonderful things or chomping through the next bag of Haribos (I’ve got a sweet tooth that would put a 6-year-old to shame),I help growing businesses generate more leads (overflowing style), and keep those leads nice and warm (piping hot, if ya will).

Learn more

Hi,
I'm
Hannah Lipschutz

When I’m not researching weird and wonderful things or chomping through the next bag of Haribos (I’ve got a sweet tooth that would put a 6-year-old to shame),I help growing businesses generate more leads (overflowing style), and keep those leads nice and warm (piping hot, if ya will).

Learn more

They’re all telling you that
the ROI with high-impact marketing is significant

It can be 

But not when 
→ you’re missing crucial email flows (and leaving money on the table)
→ you’re doing it manually (and missing out on the magic of automation)
→ your cashflow is unpredictable (roller coaster anyone?)
→ you’re spending a fortune in ad spend with no real retention strategy (so potential customers are falling straight out your funnel)
→ you’ve assigned ‘take care of the emails’  to Derek from marketing (who has enough on his plate as it is)
→ the emails you ARE sending are not converting as well as they should be (even though Derek said they would)

It can be

But not when

your marketing is piecemeal
(an ad campaign here, a website refresh there)
you’re lacking leadership
(freelancers provide deliverables, but the big picture is overlooked)
your messaging doesn't align
(social media says one thing, the website says another)
you're managing instead of scaling
(wait, did anyone tell the social media guy about the new ads)
no one is tracking results or optimizing for growth
(so...is any of this actually working?)

Here's the thing: These people? They were right

Marketing done right *is* powerful

With a strategic plan in place, you can:

Build a brand that stands out
(Consistency across channels builds loyalty and trust.)

Turn more leads into customers
(With the right messaging, you’ll attract the right people—and keep them.)

See a real return on your investment
(Every marketing asset works together to drive measurable growth.)

Hannah Lipschutz Copywriter

👋Hi, I'm Hannah. Fractional CMO and marketing strategist.


I run a boutique micro-agency that provides full-service marketing for growing businesses.

Hiring an FCMO is ideal when:

◾ You’re a growing company without the budget or need for a full-time CMO.

◾ Your current marketing efforts lack direction or cohesion.

◾ You’re transitioning through a major growth phase, pivot, or new initiative.

◾ You need a strategic leader to manage an existing team.

schedule call

"She understands me and my business so clearly,
and nails my voice perfectly"

She put exhaustive work into understanding our product, process, and customer journey.


We needed a strategist  for some work at Modular Closets, so we reached out to Hannah. We thoroughly appreciated the exhaustive work she put into understanding our product, process, and customer journey. And of course, the work was outstanding. The combination of all the above made for a unique experience that had us coming back for more.
Avrumi Weinberger, VP of Marketing, Modular Closets
Her work is without a doubt the most structured, effective, and on-point messaging I have ever seen.
I am reluctant to write this recommendation because I hate sharing my secret marketing weapons with others. I have written, worked with, and studied tens of thousands of emails and landing pages over my career. Hannah Lipschutz is my unfair advantage. Her work is without a doubt the most structured, effective, and on-point messaging I have ever seen. She will always be my first call when I need copy that delivers consistently.
David Melamed, Founder, TenFold Traffic

Trusted by

What’s it going to be for you?

Fractional CMO services
Strategy and marketing implementation.
If you're a growing business struggling with too many vendors
and a disjointed marketing approach, this is for you.

We start with a COMPASS audit — a high level deep-dive across all channels.

Then, with a a monthly retainer, we'll implement all action items from the audit.
I can work with your in-house team, or I can fill the gaps with a
hand-picked team of expert professionals.
Plans starting at $3K / mo.

Big picture strategy. Real results.

Let’s discuss (no-obligation chat)
Email Automation
If you’re not automating your flows, you need to start yesterday.
We start with the basics:

✔ Welcome
✔ Abandoned Cart
✔ Post Purchase

And then we can continue with whatever your brand needs.



The good part? It’s ‘set it and forget it’. Once you have it, you have the core base. 
I want these flows
Promotional emails
You’ve got good product selection, and you know it. But why is it the best-kept secret? More people should have it.
Work with us on promotional campaigns like:

✔ Black Friday / Cyber Monday
✔ Holiday Specials
✔ National days. (Mothers day, Presidents day, Pistachio day)


Get your sends to end in a sale.
I want promotional campaigns
Weekly emails
You know you should be sending more emails, but your Asana board is overflowing as it is.
No time, no headspace. And frankly, you need the results an email pro can deliver.

You need emails that will get opened, read, and ultimately sell.



Let us take over your full email system. We’ll send the right emails at the right time.
I need weekly emails

Need something quicker and easier?

The Spotlight session
AKA The 90-min Intensive
Get your copy working better – in just 90 minutes.

This focused session is designed to get you quick wins and immediate improvements you can see.

Come with a draft or come with a blank page — these 90 min will be devoted to whatever copy you need.


Small tweaks. Big win.
See how it works
The VIP offer
AKA The 2-day VIP Intensive
If you need your copy working for you — right now, this is for you.

I’ll dedicate two high-brain-alert days to your copy, so you walk out with a completed deliverable ready to go.

I treat my VIPs WELL. Not only do you get fast turnaround, but you get premium service and the full experience.

Jump the waitlist. Get it done.
See how it works
Email Automation
If you’re not automating your flows, you need to start yesterday.
We start with the basics:

✔ Welcome
✔ Abandoned Cart
✔ Post Purchase

And then we can continue with whatever your brand needs.



The good part? It’s ‘set it and forget it’. Once you have it, you have the core base. 
I want these flows
Promotional emails
You’ve got good product selection, and you know it. But why is it the best-kept secret? More people should have it.
Work with us on promotional campaigns like:

✔ Black Friday / Cyber Monday
✔ Holiday Specials
✔ National days. (Mothers day, Presidents day, Pistachio day)


Get your sends to end in a sale.
I want promotional campaigns
Weekly emails
You know you should be sending more emails, but your Asana board is overflowing as it is.
No time, no headspace. And frankly, you need the results an email pro can deliver.

You need emails that will get opened, read, and ultimately sell.



Let us take over your full email system. We’ll send the right emails at the right time.
I need weekly emails

Need something quicker and easier?

Email Audits
AKA The Quick and Simple
If you have the flows, but want them optimized, an audit is for you. We’ll take a deep-dive into your emails and see what’s working, what’s not, and what you can do about it.

I’ll review the emails and then check out the  big-picture funnel (landing pages and lead magnets). You’ll come out with clear pointers on how to improve your emails.

Small tweaks. Big win.
Book an audit
The VIP offer
AKA The 2-day VIP Intensive
If you need your emails working for you — right now, this is for you.

I’ll dedicate two high-brain-alert days to your emails, so you walk out with a completed deliverable ready to go.

I treat my VIPs WELL, so not only do you get fast turnaround, but you get premium service and the full experience.

Jump the waitlist. Get it done.
See how it works
schedule call

You're in good hands in this corner of the web

You can relax

You’ve got a business to run. I’ve got this down pat from A-Z, so you can do just that. Throw off the burden, because I’ve got your back. No  agitating over looming deadlines. It’s on me.

You are important to me

I want to keep you smiling all the way through. Relationship. Responsiveness. Those are the keywords here. “I feel like I’m your only client” is the oft-repeated refrain I hear.

It’s all about the process

No ifs, ands, or buts. Everything is clearly mapped out for you. You'll know exactly what’s going on at every stage of the project. With clear, focused deadlines, you’ll never get left high-and-dry.

It’s proven

Results matter. At the end of the day, you need to drive sales up. As a certified email  and marketing strategist, I don’t work with what “sounds pretty on a paper,” I fix your funnel based on proven methods.

My ongoing education, for your results

You need strategy-based, data-backed copy that darts bulls-eye on the pains and problems of your prospects, and then shows them why YOU are the only option. And that’s only possible when it's written by someone who’s constantly learning and has been trained by the best of the best.

See what they're saying

Hannah is a dangerously good copywriter.
How do I know? Because with a hit-it-where-it-hurts follow-up email, she nailed my pain points and convinced me to hire her for an email sequence I hadn't been planning on developing just yet.
The best part? She did an awesome job. Not only was her copy tight, effective, and engaging, but working with her was a pleasure: she asks all the right questions, communicates clearly and frequently, and is committed to perfectionizing her work 'til it's...perfect. : )
Hannah is a seriously skilled copywriter. Grab her before she's completely booked out!

Michal Eisikowitz

Founder, CopyTribe & Michal Eisikowitz Copywriting

Hannah is a rare find. She captured our tone perfectly and then packaged it in a creative way with an engaging and captivating style. Besides the compelling copy, I thoroughly appreciated her professional working manner and the super organized onboarding + workflow process. It was a treat to work with her. Looking for a copywriter that does outstanding work + has a thorough AND easy process? Hannah is the one.

Adam Teller

CEO, The Product Revolution

I'll admit - we weren't easy clients. It was a last minute project. A rushed project. Requirements changing by the day. But throughout every step of the crazy 'process' - Hannah delivered. She was never fazed. She went above and beyond every time, and delivered outstanding copy. From our side, it all looked so effortless, but it's obvious that Hannah puts a tremendous amount of research, thought, and work into her projects. Put simply, you can't go wrong collaborating with Hannah.

Jono Milner

Marketing manager, Lyons Presentation Group

We’re a fast-growing company, and we knew we needed a defined brand identity to give us an edge in the market. So we reached out to Hannah. The final product was above and beyond expectations, bringing together our vision perfectly. The copy was just US, she really nailed our voice. But more than that, we couldn’t get over the unbelievable service she gave us. We’d been wanting to do this for a while now, but held off because we thought it would be a tedious process and had no patience for that. Well, that myth was busted very fast with Hannah. It was the opposite of tedious. It was EASY. With her highly-appreciated weekly updates and responsiveness, we knew exactly what was happening every step of the way, and felt taken care of long after she sent us the final masterpiece.

Leibel Twerski

Feldart Collection

I've never met a copywriter who throws herself into a business like Hannah. She did a serious deep-dive into my business and researched until she knew it almost better than I do. Working together and following her straightforward process was nothing short of a pleasure. She answered every email promptly and clearly, never missed a deadline, and was simply EASY. No pulling teeth here.
I'm not forgetting the copy. Outstanding. Simply outstanding.But to be more specific, it was targeted, results-driven, and compelling.
And the best part? She over-delivers massively. She didn't just tick the boxes in the contract, she showed me the holes in my system and where I can patch it up. A sales funnel strategist who truly cared about my success.

Leo Grosz

Director at Legate

I have crazy high standards. I don’t get excited so quickly, but when Hannah sent me the final work, I hit reply immediately with a ‘You did an INCREDIBLE JOB. It’s AMAZING!’She clearly puts extensive time, thought, and talent into her work and you feel her commitment to your success. I knew we were in good hands right from the start. She’s simply brilliant. Her process, her strategy, her insightful way of getting to the core of things, and of course her outstanding work — if you want the best of the best, work with Hannah.

Sheri Bienstock

CEO,
The Bienstock Group

Plug those money-leaking gaps
Start sending the right emails

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