Creative professionals (e.g. copywriters, designers):

Go from saying
"Dayrates don't work for me"
to selling a VIP offer
with confidence

In this 90-min masterclass, you’ll discover how to earn more and work less with a custom high-ticket offer you’re excited to sell.
(Even if you work slowly or can't be ‘creative-on-demand’.)

Offer expires Monday, November 27th

You've heard about the dayrate everywhere.

You’ve been side-eyeing everyone else in your orbit launch a dayrate and you’d love to have your own.
You want to make more — working less hours.
You’re ready to mix up your project workload because endless 5-month projects are getting to you.

It seems cool and moneymaking, but very possibly you’re saying this:

"It'll NEVER work for me"

And maybe you’re saying it because:

the standard 'day' just doesn't work for your lifestyle
(you don’t work 9-5 — and you don’t want to)
the pressure of a 1-day turnaround is enough to give you a migraine
(empty GoogleDoc syndrome on steroids)
you have no idea how to structure an offer so it's a win for both you and your client
(you want to make sure your offer is valuable)
Black and white photo of a woman looking at her laptop.
Black and white photo of a woman typing on a laptop.

But have you ever wondered how other people somehow make it work?

You tell yourself that only people who:

naturally work fast
brainstorm ideas on the fly
lie in the top 10% of creatives

...can make it work

THE TRUTH?
You can too — even if you need time to chew over ideas or can’t work more than 2 hours straight.

Here's how:

Forget the dayrate. Start thinking about a ‘VIP offer’.

What’s the difference?
DAYRATE
VIP OFFER
1 day — 8 hours.
Could be a day, a half day, a week, or a month. Whatever works for you.
The client may end up with an unfinished project because they’re paying for your time.
The client leaves thrilled — because they leave with a project fully wrapped up.
Often used as a downsell to more expensive offers.
Premium price for premium service and outcome.

Dayrates don’t work for every creative professional delivering great work. But VIP offers can will — if you create and sell them properly.

What if you had a step-by-step walkthrough of how to best create your own VIP offer?
Not a behind the scenes of someone else’s offer (that may not work for you), but a clear method of how to find the offer that works for your lifestyle.
What if you could answer a project inquiry email with this:
“Sounds like my VIP week would be a perfect fit for this project. Are you available to get on a call to discuss?”
And what if you could confidently sell a VIP offer knowing the value you’re providing?

Join the masterclass for copywriters / designers / developers who want to sell VIP offers — on their terms.

Walk away with a custom plan for a high-ticket VIP offer ready to sell.

Offer expires Monday, November 27th
“Here was a way to get my own VIP offer up and running faster, using the roadmap of someone who's done all the trial-and-error already.”

I tend to overstuff my schedule out of reluctance to turn good jobs away. I want to schedule VIP days into my calendar so I have a jump-the-line option to offer instead of just telling people I'm booked. That said, I wasn't sure if I could make a VIP offer work for me in a way that wouldn't feel stressful and full of pressure. When I saw this offer, I realized it was perfect. Here was a way to get my own VIP offer up and running faster, using the roadmap of someone who's done all the trial-and-error already. The masterclass was excellent. All the questions had answers, you explained your reasoning behind each detail, and you gave plenty of examples so we could see how it looks in real-time. Fully recommend.

Shoshana Schmell

Copywriter, Pique Creative

"It delivers 10x better to the client and is 10x easier to navigate as a service provider"

I’ve done day rates before, and was pretty sure there wasn't much to learn. I was wrong. Not only did Hannah lay out every aspect of the process with absolute clarity, but she enhanced the process so that it delivers 10x better to the client and is 10x easier to navigate as a service provider.  I loved the strategic way she transforms day rates into VIP offers which makes it so much more sellable to clients. And the class was so clear, I walked away with no questions, and a thought of rebranding as a VIP copywriter — it was that good!

Chana Greenstein

Work/Life Balance Coach, Lifeworks

“I found it hugely helpful in so many ways and I came out with a clear method and path forward.”

There are certain deliverables in the design + dev world that are tough to price.  I’ve always struggled with how to fairly price certain add-ons and edits.  So when I saw this class, I knew this was my solution. I loved how Hannah showed us a clear VIP offer framework, but then demonstrated how to customize it for our own lives and businesses. I found it hugely helpful in so many ways and I came out with a clear method and path forward. The class was clear, organized and actionable. If you want to create your own VIP offer, do yourself a favor and take the class. It will clarify so much for you.

Sara Margolies

Founder & Creative Director, Color & Code

Offer expires Monday, November 27th

What’s covered in the masterclass?

FIND YOUR AUDIENCE
Identify the 6 ideal client types for the VIP offer
Recognize the clients and projects types that aren’t the right fit
SEE THE DIFFERENCE
Understand the traditional dayrate model
Recognize the loopholes and difficulties that come with it
Learn the key changes I made to the dayrate model
Understand the difference between selling a deliverable and time
Determine the core parts of the new way to do a VIP offer
POSITION YOUR OFFER
Differentiate between a premium offer and a downsell
Understand why a downsell discredits the offer as a VIP offer
Learn why a VIP offer does NOT have to fit with your niche
WORK OUT THE RIGHT STRUCTURE
Determine the project-types that work for you
Figure out how long the project takes you
Decide the best time-frame for the offer
Discover how to bake in support/critique inside of the offer
Learn how to package the offer so it’s a win-win to you and your client
CREATE A STRONG PROCESS
Uncover the five main steps to a smoother-than-smooth process
Get access to examples and demonstrations of how the process works in real life
GIVE YOUR CLIENTS AN EXPERIENCE THEY’LL COME BACK FOR
Understand why the VIP experience is the #1 factor in having your client coming back for more
Discover the best ways to create an amazing experience for your client
Learn how to effectively manage the experience and maintain boundaries
PRICING AND MARKETING YOUR OFFER
Uncover the direct and indirect ways to market your service to new and repeat clients even if you don’t use social media
Change your mindset around marketing and pricing VIP offers
Understand how to best price your VIP offer

Wait, who are you?

A photo of Hannah lipschutz holding a coffee

I'm Hannah.

As an email strategist and copywriter for the last couple of years, I noticed something.
All the big names in the industry had a VIP offer.
Why? Because VIP offer = more income in less time.
Naturally, I also wanted to create one, but I was stumped. The traditional dayrate model simply didn't work for me.
I couldn't handle the pressure of having to put 8 focused hours into one day PLUS I don’t do well when I have to be creative. I need relaxed time to think.
So I forgot about it and continued working with projects and edits that took forever.
Until I realized something.

What if I switched out the dayrate for a VIP offer — AKA an offer according to MY terms?

Who said it has to be 1 day?
It could be 2, it could be 3, it could be a week.
And guess what? It could be a month too.
I started offering this service to clients and the demand was astonishing.

Not only for people who wanted their work done quickly but for a host of other reasons too. I now offer two of these a month.

I firmly believe that if you’re a creative professional with a solid offer, strong grit, and some talent, you can create a VIP offer even if you’re not an A-list copywriter or designer.

“Anything Hannah has to say is worth hearing.”

(and other 😊 feedback)

I’d often get leads that didn’t want to wait the traditional wait time and a VIP offer would've made sense for both of us. I wanted to learn how to best structure the offer it so it worked for me. The class was excellent. I loved that it was clear, no-fluff, and easy to implement. I came away confident and was able to apply it soon after.

Pearl Ziegelheim

Copywriter, PZ Copy

First off, anything Hannah has to say is worth hearing. But the reason I joined was because I wanted to learn more about how to make the dayrate model work for me and my clients. I absolutely loved the practical, hands-on, boots-on-the-ground training and advice. She’s clearly, been there, done that, and worked out a LOT of the wrinkles.

Esther Perlman

Brand Strategist & Copywriter

This VIP masterclass is a treasure trove. She helped me narrow down the part of my services I like best, do quickly, and turn that into an attractive offer -- that my clients love and also that I feel energized to provide. Bonus is my fee, I can make a concentrated amount of money because I am offering a concentrated service. Thanks, Hannah!

Dina Gaines

Brand & Marketing Strategist

Hannah’s VIP masterclass gives you a formula to figure out how to structure the offer, who to structure it for and what type of work you can actually offer. She’s got a huge amount of information broken down into bite-size nuggets so you can understand how to market this offer effectively.

Rochel Fried

Graphique Design

Stop spending hours on back-and-forth edits for projects that never end. Instead, you'll:

Create a VIP offer that works for your business and your lifestyle
Package your offer so that it's attractive to both you and your client
Learn how to position your offer based on your experience
Onboard clients for the VIP offer with a clear process
Set the right boundaries so that you and your client gain the most of the VIP offer
Work when you want — and on your terms

“It’s my favorite way to work these days”

Because of your advice I've gone from "I could never do a VIP day" to "VIP offers are my favorite ways to work these days". They are so perfect for so many things, especially for those projects that include lots of little things and "How in heaven's name do I price this"?

Eliana Cline

B2B Website Copywriter & Brand Strategist

I was working out the packages for my website and I knew that Hannah's class would have significant value.
She delivered a LOT more than I expected -- in a clear, easy-to-follow way.
The class was eye-opening. I now have a method to take my business to a whole new level without draining myself.

Liat Kohanteb

Founder and Lead Designer, Kre8tive Touch1

Hannah has helped me figure out the ins and outs of my VIP service... and now it's one of my favorite offers! Hannah has an excellent grasp of VIP offers—from start to finish. Like how much can be done, how to price it, and when it's worth it to offer. She breaks it down in a very non-intimidating way that makes you feel like "Okay, I can do this!"

Adina Kaplan

B2C Conversion Copywriter & Brand Strategist

I don't enjoy working on long, drawn-out projects -- I prefer short and quick ones. I felt I needed to work out a structure that could work for my clients. And so I signed up for the class! I found it extremely informative and helpful. I loved that it was fast-paced and we covered a lot of material.

Esther Weisshaus

NPO Copywriter, PenPower

Because of your advice I've gone from "I could never do a VIP day" to "VIP offers are my favorite ways to work these days". They are so perfect for so many things, especially for those projects that include lots of little things and "How in heaven's name do I price this"?

Eliana Cline

B2B Website Copywriter & Brand Strategist

I was working out the packages for my website and I knew that Hannah's class would have significant value.
She delivered a LOT more than I expected -- in a clear, easy-to-follow way.
The class was eye-opening. I now have a method to take my business to a whole new level without draining myself.

Liat Kohanteb

Founder and Lead Designer, Kre8tive Touch

Hannah has helped me figure out the ins and outs of my VIP service... and now it's one of my favorite offers! Hannah has an excellent grasp of VIP offers—from start to finish. Like how much can be done, how to price it, and when it's worth it to offer. She breaks it down in a very non-intimidating way that makes you feel like "Okay, I can do this!"

Adina Kaplan

B2C Conversion Copywriter & Brand Strategist

I don't enjoy working on long, drawn-out projects -- I prefer short and quick ones. I felt I needed to work out a structure that could work for my clients. And so I signed up for the class! I found it extremely informative and helpful. I loved that it was fast-paced and we covered a lot of material.

Esther Weisshaus

NPO Copywriter, PenPower

Hannah gave me such clarity on how to craft my VIP offer!
She shared the details of her offer ( extremely valuable) and broke down the process of crafting my own offer into clear, actionable pieces. She helped me see how I could customize my offer to work for my schedule and preferences and made it really simple to create. This is a gamechanger!

Sara Katz

Conversion Copywriter, Power Copy

Hannah's thought-out course gave me clarity on what a VIP offer is and how to structure it best, both for my own sake and for the sake of a smooth client experience. I loved that it was clearly organized. If you're a freelancer looking to develop a personalized VIP offer, it's perfect for you.

Sarah Sacks

Conversion Copywriter

When I began rolling out my VIP offers, Hannah supported me enormously. She helped guide me through the process and tweak it to best fit me. I love VIP days and haven't looked back!

Naomie Rubner

Brand Strategist and Copywriter

I was looking for a way to set up a day rate that would work well for both me and my clients. The class came just when I needed it! The presentation was excellent. It was professional, straightforward, and easy to follow. I created my offer with clarity and direction.

Raizy Hirth

Copywriter, Clarion Copy

I invited Hannah to give this masterclass for my DesignPro course. Her class was excellent and engaging.
The content was stellar, and it was so clearly and systematically delivered. Best of all, my students learned a lot and they were able to apply it practically.

Malky Schlesinger

Founder, DesignPro

Hannah gave me such clarity on how to craft my VIP offer!
She shared the details of her offer ( extremely valuable) and broke down the process of crafting my own offer into clear, actionable pieces. She helped me see how I could customize my offer to work for my schedule and preferences and made it really simple to create. This is a gamechanger!

Sara Katz

Conversion Copywriter, Power Copy

Hannah's thought-out course gave me clarity on what a VIP offer is and how to structure it best, both for my own sake and for the sake of a smooth client experience. I loved that it was clearly organized. If you're a freelancer looking to develop a personalized VIP offer, it's perfect for you.

Sarah Sacks

Conversion Copywriter

When I began rolling out my VIP offers, Hannah supported me enormously. She helped guide me through the process and tweak it to best fit me. I love VIP days and haven't looked back!

Naomie Rubner

Brand Strategist and Copywriter

I was looking for a way to set up a day rate that would work well for both me and my clients. The class came just when I needed it! The presentation was excellent. It was professional, straightforward, and easy to follow. I created my offer with clarity and direction.

Raizy Hirth

Copywriter, Clarion Copy

I invited Hannah to give this masterclass for my DesignPro course. Her class was excellent and engaging.
The content was stellar, and it was so clearly and systematically delivered. Best of all, my students learned a lot and they were able to apply it practically.

Malky Schlesinger

Founder, DesignPro

Because of your advice I've gone from "I could never do a VIP day" to "VIP offers are my favorite ways to work these days". They are so perfect for so many things, especially for those projects that include lots of little things and "How in heaven's name do I price this"?

Eliana Cline

B2B Website Copywriter & Brand Strategist

I was working out the packages for my website and I knew that Hannah's class would have significant value.
She delivered a LOT more than I expected -- in a clear, easy-to-follow way.
The class was eye-opening. I now have a method to take my business to a whole new level without draining myself.

Liat Kohanteb

Founder and Lead Designer, Kre8tive Touch1

Hannah has helped me figure out the ins and outs of my VIP service... and now it's one of my favorite offers! Hannah has an excellent grasp of VIP offers—from start to finish. Like how much can be done, how to price it, and when it's worth it to offer. She breaks it down in a very non-intimidating way that makes you feel like "Okay, I can do this!"

Adina Kaplan

B2C Conversion Copywriter & Brand Strategist

I don't enjoy working on long, drawn-out projects -- I prefer short and quick ones. I felt I needed to work out a structure that could work for my clients. And so I signed up for the class! I found it extremely informative and helpful. I loved that it was fast-paced and we covered a lot of material.

Esther Weisshaus

NPO Copywriter, PenPower

Hannah gave me such clarity on how to craft my VIP offer!
She shared the details of her offer ( extremely valuable) and broke down the process of crafting my own offer into clear, actionable pieces. She helped me see how I could customize my offer to work for my schedule and preferences and made it really simple to create. This is a gamechanger!

Sara Katz

Conversion Copywriter, Power Copy

Hannah's thought-out course gave me clarity on what a VIP offer is and how to structure it best, both for my own sake and for the sake of a smooth client experience. I loved that it was clearly organized. If you're a freelancer looking to develop a personalized VIP offer, it's perfect for you.

Sarah Sacks

Conversion Copywriter

When I began rolling out my VIP offers, Hannah supported me enormously. She helped guide me through the process and tweak it to best fit me. I love VIP days and haven't looked back!

Naomie Rubner

Brand Strategist and Copywriter

I was looking for a way to set up a day rate that would work well for both me and my clients. The class came just when I needed it! The presentation was excellent. It was professional, straightforward, and easy to follow. I created my offer with clarity and direction.

Raizy Hirth

Copywriter, Clarion Copy

I invited Hannah to give this masterclass for my DesignPro course. Her class was excellent and engaging.
The content was stellar, and it was so clearly and systematically delivered. Best of all, my students learned a lot and they were able to apply it practically.

Malky Schlesinger

Founder, DesignPro

Offer expires Monday, November 27th

Your questions, answered

Who, specifically, is this course for?

Any creative professional (copywriter, designer, etc) who wants to create a high-level offer that makes you more money in less time.

I can't be creative on-demand. Can I still create such an offer?

Yes! That’s the beauty of the offer. It isn’t about being on-demand and needing to deliver in 8 hours or 🤐. It’s about helping you create a structure that works for you — and lets you deliver a VIP offer according to YOUR terms.

What if I’m a beginner?

If you’ve never done client work, this class is not for you. But if you’ve got a couple projects under your belt and you know what kina projects you enjoy doing, that’s fine. You’ll start off with lower priced packages and then work your way up.

I’m a slow worker. Will this work for me?

Yes! Yes! I never call it a dayrate for a reason. If you work slower, you can structure it as a 3-day offer, a VIP week, or even a month! I’ll show you how.

I already offer a dayrate. Is this for me?

Yes. Even if you have a dayrate in place, this class will help you upgrade your offer to VIP level and show you how you can make it even more valuable.

Will this teach me how to turn my business model into offering only VIP offers?

No. This isn’t about changing up your entire business model. It’s going to teach you how to add this to your current packages without adding unnecessary overwhelm.

Is there a refund option?

No, because this is a digital product, you receive immediate access and returns or refunds are not feasible.

How long will it take to see results?

Once you learn how to structure and sell it, you can sell it or pitch it the very next day. 😊

Do I get lifetime access?

Absolutely! You can access it whenever you’d like.

Sell just one VIP offer after this class and your ROI is at

minimum 5X.

Offer huge value to your clients, and make money doing that. This class will teach you everything you need to know about structuring and selling a VIP offer.

If you can sell ONLY one — you’re looking at instant ROI.

Offer expires Monday, November 27th