“Course launches are stressful.

It’s when the gray hairs come out, where four-hour nights are the norm, and where chocolate is basically a meal. "
‍-Said every course creator, ever.

There’s a lot that goes into launching a course.

You’ve listened to 31 podcasts and read 43 blog posts about THE perfect way to launch, but there's still a hair-standing-on-end amount of tasks to complete before you launch.

Er, when they said it was cool passive income, what exactly were they talking about?

It’s an endless workload.

So many questions, so many loose ends...and will anyone even buy?
(-speaks the little voice in your head)

Where are you up to with your launch?

My course content is perfect. But my messaging is killing the sales. I don’t know how to structure it properly and find myself with blank-google doc-syndrome for every email I try to write.

I need structured messaging that says the right thing at the right time.

To say I’m overwhelmed with this launch is an understatement.
‍
I know that marketing my course effectively can be a game changer to the bottom line. But I don’t have time to give it the attention it deserves!

I don’t feel like my marketing is my “voice”, I’ve outsourced previous launch copy, but I feel like it was missing my personality and style.
‍
People say they take the course because they are drawn to my personality, so I want the copy to reflect that.
‍

It's time to STOP ruining your launch with confusing messaging.

You want every piece of launch copy to sound exactly like you (just dialed up to the max) AND have your message resonate so strongly that the only viable option is to hit "buy now."

Because a solid course

+ copy that’s backed up with strategy + your awesome personality = A launch that will resonate with your audience

And I’m here to help

How would it feel to focus on what YOU do best – AKA the course development and successful content creation, and let ME handle the heavy weights – AKA themarketing of the course?

What does marketing my course look like, Hannah?

Digging deep to find the core messaging behind your launch
Strategizing about the best route to success
Setting up a solid launch structure customized for you
Personality-based copy for every stage of the funnel
Post-launch debrief to get the data ready for the next round

In a nutshell,

it means having a launch advisor there to help you every step of the way. I don’t just write the copy; my launchy brain is switched ON and I’ll give you the very best of launch funnel goodness.

"She even went as far as to jump onto my webinars, and follow along throughout our launch phase, being there for us every step of the way. You know why? Because she truly cares."
Raizy Ciment Vivid Studios

If you have a solid course / bootcamp that has either:
-been launched before OR
-been touted to your prospects with great reactions

...chances are, we’d make an awesome team.

I’ve worked with these awesome course creators

Atara Malach
Founder of GPS

Fradel Levin
‍Founder of Harbour Finance

Raizy Ciment
Founder of Raw to Revenue

And I’d love to partner with you!

I need help with my launch.
What do I get?

1. Research and Discovery.

A 60-minute session where we dig deep and get to the roots of your brand to bring out the real stuff. We’ll concretize your target market to clarify the services you’re offering.
Researching Voice-of-Customer so we can speak in their language. This includes:
- A targeted survey sent to your clients/email list
- Up to 3 customer interviews to get the good stuff. I arrange it, conduct them, and then you get to listen to your clients rave about you.
Competitive analysis to see where you stand out amongst your competitors and where you can perform better.

2. Research Brief

All those golden nuggets of research and discovery are now beautifully presented to you. It’s a keeper of a document. You’ll refer to it time and again for your messaging basics.

3. Launch copy

Customized funnel map with a clear timeline for every stage of the journey copy
Targeted and irresistible copy for your launch
Two rounds of revisions on it all

4. Team Work

Clear direction for the designer so that the sales page and thank you pages are optimized in the very best way
Ongoing support with your team throughout the launch to make sure there are no leaky holes, and that everything is working as it should

"The copy is research-based and a work of art"

Working together with Hannah to create the copy for my launch was an exhilarating experience. With dedication, creativity, and her masterful skill as a copywriter, she immersed herself into my world, my target market, and my product. I watched her extraordinary talent unfold as she crafted winning messages that talk directly to what the customer needs to hear. Her original copy is research-based and a work of art. Working with Hannah was a gift to myself and my business!

Atara Malach, M.A Certified coach at ataramalach.com

What type of launch package suits you?

Email launch copy

Perfect for you if you want to connect with your audience and invest in long-term ROI to keep on building that love and trust factor.
Turn new subscribers into warm, primed-to-buy leads.
‍

You get

Complete Research Brief
Webinar Email
3 compelling invites
1 empowering confirmation
2 tempting reminders
Sales Email
8 persuasive sales emails (to turn viewers into buyers)
POST SIGN-UP EMAIL
1 thank you email (for those who join, yay!)

$3750

→

Yes! I want a successful launch!

Complete launch copy

Perfect for you if you want to sell to your audience and see those dollar bills coming your way! Turn subscribers into repeat customers.
‍

You get

Complete Research Brief
Webinar Emails
3 compelling invites
1 empowering confirmation
2 tempting reminders
Sales Emails
8 persuasive sales emails (to turn viewers into buyers)
POST SIGN-UP EMAIL
1 thank you email (for those who join, yay!)
Landing Page to promote your webinar
Thank you page once opted in
Highly convincing sales page
Confirmation / Thank you page for those who’ve signed up (yay!)

$6350

→

Yes! I want a successful launch!

She researched exhaustively, drilled down all the way, and then put together the perfect copy.

Hannah is a true master at her craft. She carefully & artistically curated my entire email sequence for my educational course "Raw to Revenue." She had to TRULY invest herself in market research to meet my potential photography students at their level, and encourage them to take the leap and sign up for an $1800 course. She doesn't operate as your average copywriter. She'll go above and beyond for the emails to drive sales. She researched exhaustively, drilled down all the way, and then put together the perfect copy. She even went as far as to jump onto my webinars, and follow along throughout our launch phase, being there for us every step of the way. You know why? Because she truly cares. This was one of the BEST investments in my marketing budget!